How to Use This Scorecard
This tool is not a checklist to satisfy — it is a structured way to surface the risks that matter most and to assess whether your team has a discernible advantage and a credible "right to win" given those risks. A high total score is not the output you're after. What you want is clarity: which risks are real, which are manageable, and where your team's position or insight gives you an edge that a generic team would not have. Use this to build an honest risk map and to stress-test conviction — not to generate a green-light memo.
When to Use This vs. Desirability–Feasibility–Viability (DFV)
The DFV framework — popularized by IDEO and widely used in design thinking — asks three high-level questions: Is it desirable? Is it feasible? Is it viable? That structure is excellent for early divergent exploration across many possible solutions, where the goal is to eliminate clearly bad directions quickly and open up creative space.
This scorecard is built for a different moment for a deeper evaluation. Use it when you have already narrowed to a specific problem space and are trying to assess a candidate wedge — a concrete, scoped value loop — before committing to build. Where DFV asks broad directional questions, this tool asks precise strategic ones: How urgent is the pain, specifically? How much behavior change does adoption require? Does this wedge expand into a defensible product vision?
Vision vs. Wedge: two apertures, one scorecard.
At Stackpoint, we use this same scorecard at both the long-term product vision level and the immediate GTM wedge level with a level of adaptation — but looking at it through different lenses. At the vision level, the Strategy section carries more weight: you need to believe the problem space is large enough and defensible enough to build a company around. At the wedge level, Problem, Value, and Adoption are your primary lens: does this specific slice deliver complete, measurable value fast enough to earn a design partner and prove the model? The wedge must be a credible entry point that could plausibly expand into the vision — not a detour away from it. Score the full scorecard, but weight your interpretation accordingly.
